The article covers communication with patients, underscoring the critical role of effective communication in optometry practice. It highlights how patients often prioritise how they feel during their experience, emphasising the importance of communication skills and providing practical communication tips. The "5As" model is proposed as a guiding framework for enhancing patient communication. Several different real-life scenarios are offered as examples.

This content is worth 1 CPD point and you can organise an optional discussion with a peer to earn an interactive point.