Transforming your business

Boosting business

At Eyecare we focus on clinical education to improve your clinical skills. But being a successful optometrist or dispensing optician is about more than just those clinical skills. You have to communicate well, market your business, handle finances and manage a team. None of these skills are taught as part of our university course. We often have to acquire them ourselves, by trial and error. There are a growing number of companies who say they can help you develop these skills and boost your business. But the fees can be expensive and how do you know it will really work?

Independent practice

A lot of the visitors to the Eyecare Conference and Exhibition are from independent practice. And to support those independent practitioners, for 2018, Eyecare has secured the services of STORM, one of the UK's leading suppliers of business support for opticians practices. STORM offer a unique online hub with tips, tricks and theories on how to do business and a wide variety of instantly useable resources to give immediate boost to your practice's financial success. They will also pair you with one of their seven business gurus to analyse your business and formulate a bespoke action plan designed to help you make positive changes in practice that will directly impact your bottom line. And if they can't improve your business, it all comes with a money-back guarantee.


Storm will run a series of business workshops at the Eyecare Conference and Exhibition on Sunday 21 January 2018. The workshops are included in the the workshops and lectures on offer to anyone with a 2-day conference pass. Book your place at Eyecare 2018 now from only £195

About the author

Peter Charlesworth MSc MCOptom

Peter Charlesworth is an optometrist and Managing Director of Eyecare. He is a former examiner and councillor of the College of Optometrists, a former member of the GOC’s fitness to practise committee and holds an MSc in Investigative Ophthalmology and Vision Science from the University of Manchester. He was Boots Opticians Tutor Practitioner at the University of Bradford for 7 years. His duties there included teaching the Law and Management module to final year students and a clinical investigative techniques module to the second year.

View all posts by Peter Charlesworth MSc MCOptom


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